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Links worth a click #16

Some informed reading to kickstart your week. Better late than never! First up, a beginners guide to setting goals in Google Analytics. If you’re in the client service game, getting to know your client...

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Things that happen every 60 seconds online

Business Insider published this fantastic infographic detailing some of the amazing things that happen every 60 seconds online. I can’t vouch for the statistics but if you haven’t yet realised that...

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Links worth a click #17

Some informed viewing for you this week. First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid...

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Ten social media trends for 2012

An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an...

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Ten Linkedin business marketing mistakes to avoid

Many millions of people using Linkedin are missing out on the fantastic brand building opportunities new Linkedin presents. I say new because after several years of under-investment, Linkedin has gone...

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Packaging your story: Social media for b2bs

Espresso do a great job of using Slideshare and have a real knack in producing slides that can be effortlessly clicked through but that leave long in the memory. Packed full of ideas, tips and...

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Going beyond the status update – content marketing for b2b marketers

So this is my first blog post in a while since migrating the blog in it’s entirety from wordpress.com to a self hosted platform. I wanted to share my presentation from the recent B2B Marketing Summit,...

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How to develop B2B social media marketing brand guidelines

Join me for a special B2B marketing focused online event on 31st January at 15.00 GMT, when I give a 90-minute webinar for B2B Marketing Magazine, the UK’s premier business marketing publication on...

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Four reasons why Google+ might be THE B2B social media marketing platform

I picked the little graphic up below from the excellent Social Media B2B blog and thought it was worth sharing. Lots of people clamoured to join and test Google+ in 2011 but it didn’t really reach the...

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Digital marketing trends in mobile, social content and search [infographic]

Posted originally on visual.ly by DCI, I thought this infographic updating us on the latest trends in mobile, social, content and search was worth a share. Whether you’re a digital native or a digital...

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